The Upward Cycle

May 21, 2019 ,,Comments Off on The Upward Cycle

The downcycle is pretty clear.

It’s a classic engagement trap. To get more engagement, you dumb your content down and make it easier to participate. You make it sillier, more fun, more emotive, more controversial, more clickbaity, and wait for the clicks to roll in. Instead of asking for thoughtful comments you aim for likes, clicks, and immediate reactions. To keep engagement rising you need to dive deeper and deeper into the engagement trap.

The opposite is an upward cycle. You set high standards and consistently raise them. Towards Data Science is an impressive example. To be published, you need to undertake your own study (hours and hours of work) and submit your findings. You can either tackle new problems or tackle existing problems in a new way.

When you set high standards and enforce them, a successful submission becomes a badge of honour. Others want to be published too. As more contributions are submitted you gradually raise the bar (keep the total number of contributions you publish restrained).

Towards Data Science isn’t alone, ProjectManagement.com and others have proved if you want to build a really powerful community, don’t lower your standards – raise them.

It’s a lot harder to start an upward cycle than a downward cycle – but that’s what makes it a lot more valuable. When your competitors start lowering their standards, start raising yours and stand firm.

Comments Off
©2023 FeverBee Limited, Apartment 2410, 251 Southwark Bridge Road, London SE1 6FN England FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE

Level Price  
ALL COURSES $750.00 per Month.
Select
Community Development Program $1,100.00 per Month.
Select
Director of Community $8,770.00 per Month.
Select
Free Trial - Accelerator Program Free.
Select
Community Accelerator (founding members) [annually] $250.00 per Year.
Select
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Select
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Select
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Select
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.
Select