Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

Test Your Ideas First

Richard Millington
Richard Millington

Founder of FeverBee

Plenty of organisations right now are demonstrating COVID-19 sections which fail to gain much traction.

This is a classic example of top-down planning. You’re creating a place for discussions that aren’t happening.

If members weren’t talking about the topic before you launched the section, they’re not likely to spend much time talking about a topic after you launch an area for it.

However, if you do still want to try it, test a few discussions first and see if they gain momentum.

If the discussions work, try a few webinars or a blog post and see how popular that proves to be.

If that works (and momentum is growing) then launch a dedicated area for the topic.

You can save yourself a lot of time by testing your ideas first.

Leave a comment

Your email address will not be published. Required fields are marked *

Subscribe for regular insights

Subscribe for regular insights