Test Your Ideas First
Plenty of organisations right now are demonstrating COVID-19 sections which fail to gain much traction.
This is a classic example of top-down planning. You’re creating a place for discussions that aren’t happening.
If members weren’t talking about the topic before you launched the section, they’re not likely to spend much time talking about a topic after you launch an area for it.
However, if you do still want to try it, test a few discussions first and see if they gain momentum.
If the discussions work, try a few webinars or a blog post and see how popular that proves to be.
If that works (and momentum is growing) then launch a dedicated area for the topic.
You can save yourself a lot of time by testing your ideas first.
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