Test Your Ideas First

April 27, 2020 ,,Comments Off on Test Your Ideas First

Plenty of organisations right now are demonstrating COVID-19 sections which fail to gain much traction.

This is a classic example of top-down planning. You’re creating a place for discussions that aren’t happening.

If members weren’t talking about the topic before you launched the section, they’re not likely to spend much time talking about a topic after you launch an area for it.

However, if you do still want to try it, test a few discussions first and see if they gain momentum.

If the discussions work, try a few webinars or a blog post and see how popular that proves to be.

If that works (and momentum is growing) then launch a dedicated area for the topic.

You can save yourself a lot of time by testing your ideas first.

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