Working with Sephora on their community recently, I came across this message in the lobby:
The line, “Even if we stumble, we will never stop building a community…” probably resonates with you as much as it does with me.
Be honest with your members. Mistakes will be made. People will sometimes get upset. But you’re part of a mission together to achieve something.
Even when you stumble, that mission remains.
In fact, when you stumble, only the mission remains.