The Rise of Community Marketing
An increasingly common refrain today is that ‘community should support marketing goals‘.
And there’s obvious logic in that. The budget for support costs is very much finite, while the budget for growth is theoretically infinite.
The problem is you can’t simply say you’re now supporting marketing goals and expect anything to happen. That’s because this isn’t a semantic exercise. It’s a fundamental change in the techniques, platforms, and internal level of collaboration. It takes more than words to turn the oil tanker around.
But the change begins with an understanding of Community Marketing as a concept.
Today we’re publishing our free strategic briefing outlining three key things:
- What is Community Marketing (and why it’s on the rise today)
- Three Types Of Community Marketing and When To Use Each
- How to Prove The Value of Community Marketing
The strategic briefing is 100% free.
Thanks to Bettermode for supporting this strategic briefing.