Unbounce recently released a huge report on landing page conversion metrics.
The report includes links to sign up for the product, tweet quotes, visit blog posts, watch demonstrations, follow the authors on Twitter and pretty much everything else except visit their active community.
If I have a question about the metrics, want to share my opinions, or get help applying the knowledge to my work, where should I go?
Should I ask the authors on Twitter? Why not do it in the community where the knowledge can be saved and invite further participation?
The most content companies product today would be better served by integrating it with community activity. Post questions in the community and link to them in the report. Have an AMA with the author and link to it from the report. Mention common problem areas and link to relevant discussions etc…
If you truly value the community, it’s a no-brainer.
