FeverBee Optimisation

Measurement and experiments for the community you already run.

Ongoing monthly work for teams whose community is live and needs to get better: the dashboard your executives read, two or three live experiments at any time, a quarterly benchmark, and advice when you need it. Your team runs the community. We supply the evidence and the tests.

Why ongoing

Communities Drift When Nobody Is Measuring

A strategy is a snapshot. Six months later the platform has shipped three features, a superuser has left, search traffic has dropped again, and the targets were set before any of that happened. Improvement needs a cadence.

Targets set once, never revisited

Engagement targets get plucked from thin air and then defended. We reset them each quarter against what comparable communities actually achieve.

Experiments nobody gets to

Teams know what they would like to test and never find the time. One email change we ran revived 16% of inactive members. Adding friction to posting improved the quality of answers. Small tests, measured properly, add up.

Budget reviews without a number

Engagement metrics do not survive a budget review. A monthly report in impact and ROI terms, using a formula finance has already signed off, does.

What a month looks like

The Working Rhythm

The cadence is the point. Each month has the same five parts, so the community keeps improving whether or not anyone has spare time that month.

1

Dashboard and review

A monthly review of the handful of numbers that matter for your goals: what moved, why it moved, and what to do about it.

It takes an hour, once a month.

2

Live experiments

Two or three tests running at any time: onboarding, email, superuser incentives, content hygiene, the structure of the homepage. Each has a hypothesis and a measured result.

We pick them by the size of the gap they close.

3

Executive report

A one-page report in health, impact and ROI terms, written for the people who approve your budget rather than the people who run the platform.

This is the document you send upward.

4

Quarterly benchmark

Every quarter your community is re-scored against comparable communities in our dataset, and the targets are reset.

The targets mean something.

5

Advisory on call

A vendor renewal, an internal reorg, a difficult superuser, a request from legal. You get an answer from someone who has seen it before, usually the same day.

This covers the questions that cannot wait a month.

What it is not

We do not moderate, post or run programs for you. Optimisation is measurement, experiments and advice for a team that already does the work.

How it starts

From Baseline To Cadence

01

Baseline

Engagements usually begin with a diagnostic, so the first month’s targets rest on evidence rather than on last year’s dashboard.

02

Measurement

We set up, or fix, the measurement system: the metrics, the data sources and the ROI formula your finance team will accept.

03

Experiments

The first tests go live in month two, chosen for the size of the gap they close rather than for how easy they are to run.

04

Cadence

Monthly reviews and quarterly benchmarks from then on. You stop when the community no longer needs it.

Proof

What Ongoing Work Produces

3x

member retention

+101%

superuser participation

160%

increase in participation

16%

of inactive members revived by one email change

Results from ongoing work with client communities: a journey fix that tripled retention, a redesigned superuser program, and an email change that brought back members the team had written off.

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“When we wanted to calculate the ROI of our community accurately, FeverBee helped develop a bespoke formula for us that was precise, easy to understand, and something we rolled out internally.”

Sylwia Ganiec, Community Strategist, SAP

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“FeverBee is an investment that’s well worth your ROI. If you want to deliver the best you can for your community, FeverBee can give you a clear plan to do that. FeverBee has a track record of success.”

Chris Catania, Head of Community, Esri

Get Better Every Month, With The Numbers To Show It

Tell us what your community is meant to achieve and what you are measuring today.

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