Moving From Needs To Identity

…so do the discussions, activities, challenges, and anything else you create.

If you want to be a community which members visit every day, you need to expand the nature of activities from problems to desires and identity.

Below is an example:

While you might begin helping a member pick the right drill bit (yes, it’s a metaphor), over time you want to satisfy the need that drove them to tackle that problem.

Finally, you might want to connect them to others who share the same identity.

Two risks here. The first is moving too fast to build a sense of community before members have internalised their shared problems/desires. The second is moving entirely to identity needs and ignoring the problems members still need to solve.

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