Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

Names Matter

Richard Millington
Richard Millington

Founder of FeverBee

Lou reminded me recently that many people have a hard time connecting their idea of community with the objectives of their work.

It’s a lot easier sometimes to get support for a community by calling it something else.

Call it scaled customer support (or self-serve support).
Call it a customer experience.
Call it product feedback.
Call it member-driven innovation
Call it user-generated content.
Call it a chill out zone if you like.

If the idea of ‘community’ isn’t resonating strongly, use one that does.

(p.s. The same goes for community managers too).

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