Names Matter

Lou reminded me recently that many people have a hard time connecting their idea of community with the objectives of their work.

It’s a lot easier sometimes to get support for a community by calling it something else.

Call it scaled customer support (or self-serve support).
Call it a customer experience.
Call it product feedback.
Call it member-driven innovation
Call it user-generated content.
Call it a chill out zone if you like.

If the idea of ‘community’ isn’t resonating strongly, use one that does.

(p.s. The same goes for community managers too).

Comments Off
©2018 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE

Level Price  
ALL COURSES The price for membership is $750.00 per month or $7,200.00 per year
Select
Community Development Program The price for membership is $1,100.00 per month or $10,560.00 per year
Select
Director of Community The price for membership is $8,770.00 per month
Select