I have a list of organizations who turned down our consultancy proposal for being ‘too expensive’.
…and then sunk an additional $250k to $1m+ into their community (staff + platform costs) without managing to make it work.
That’s a lot of time and money to waste.
Many of these communities today have no organic growth at all – the community manager just pushes out new content and discussions hoping something will miraculously happen and the community will spring to life.
The miracle is never going to come, it’s just more time and money down the drain.
Whether from us or from someone else, get some help. It’s tremendously painful to watch brands repeat the same, easily avoidable, mistakes and condemn potentially incredible communities in the process.
If your community isn’t as successful as you want it to be, get another perspective. Get someone to challenge you, push you, and give you a wide-angle lens detailing what other organizations like yours have done to succeed.
Get someone who can explain other ways to figure out what your members want, build support etc…Get someone who can explain how to restructure your community, better design it, and ensure it’s making the best use of your staff/technology investments.
No, this might not come ‘cheap’, but when you’re spending $250k+ on your community a year you probably don’t want cheap – you want results. If getting consultancy support turns the community around (as we’ve done, consistently), it’s a bargain.