GROWING THE COOKING COMMUNITY ACROSS 40+ COUNTRIES

Vorwerk had a market leading cooking product, the Thermomix, which was a big seller in multiple countries. It had built up a large following of customers who not only used the product but were sharing recipes and ideas online. Vorwerk saw the opportunity to do something amazing, something massively valuable.
Vorwerk had initially built the online support community for customers; the opportunity was to go beyond pure support and give users the platform, tools and opportunity to share ideas, recipes and cultures. On a global scale, this could be huge.
But they had a challenge: growth at this scale needed a detailed global community strategy and professional training for a worldwide team, underpinned with a robust way to store and nurture knowledge sharing.
FeverBee delivered a fully integrated training and support solution through a combination of monthly training webinars, one-on-one coaching, knowledge sharing sessions, large scale workshops and a resource repository.
See the Results