Getting A Community Redesign Right

I’ve seen too many community redesigns backfire.

This usually happens when it becomes harder for members to scan the latest activity and find what they need.

In the design phase, it’s easy to overlook the impact of a single extra click. It only takes another second after all. But when it’s a single extra click for members who visit a thousand times a year, that’s a thousand more clicks they need to make.

For example, imagine your members are used to seeing a long list of new discussions when they visit the homepage. But now those discussions are behind seemingly-neat categories. Those extra clicks get annoying fast.

Likewise, if you add a large banner above those discussions, include large category icons members must scroll past, force members to complete their login details more frequently, prevent members replying by email, change how search works, or otherwise interrupt their usual flow, members will be upset.

Part of the problem is there are simply too many things your platform can do.

It’s tempting to try and squeeze them all above the fold. But this always does more harm than good.

The better-designed communities (i.e. DataRobot, Kony, ServiceNow, Atlassian, etc..), aren’t the ones with the most features crammed above the fold.

They’re the ones that appreciate the homepage is for scanning and make it easy to search for content and browse the community without interrupting the scanning.

Even well-intentioned additions (i.e. a pop-up onboarding journey) can frustrate newcomers who want to ask a question right now.

Stop thinking about what you can add to your next community redesign and begin thinking about what you can remove (or hide and downsize).

Comments Off
©2020 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE

Level Price  
ALL COURSES $750.00 per Month.
Select
Community Development Program $1,100.00 per Month.
Select
Director of Community $8,770.00 per Month.
Select
Community Accelerator (founding members) [monthly] $0.00 now.
Select
Community Accelerator (founding members) [annually] $250.00 per Year.
Select
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Select
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Select
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Select
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.
Select