Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

Build Upon Your Successes, Don’t Repeat Them

Richard Millington
Richard Millington

Founder of FeverBee

A few years ago, we asked members what they were working on that week.

We had a flood of responses.

So we did it again, and again, and again….

Eventually, the novelty wore off, the flood of responses became a trickle, and we stopped asking.

The problem was two-fold.

  1. Most people were working on similar things each week (each month might’ve been better).
  2. Members weren’t gaining enough value to keep participating in these discussions.

What do you do once you’ve shared what you’re working on?

We should have built upon the success instead of trying to replicate it.

We should have had means for people setting goals for themselves they would hold each other accountable to.

We should have been proactively making connections between members to collaborate on similar projects.

We should have asked them to share their resources, templates, or lessons they had gained after each week etc…

Two lessons here. First, don’t continue a tactic that is clearly in decline. That’s a waste of everyone’s time. Second, build upon your successes – don’t repeat them.

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