What’s The Next Big Thing?

I have no idea…

But if you’re feeling pressured to pursue ‘the next big thing’, it’s worth pausing to reflect upon the context.

Over the past fifteen years, how many of the following have really been game-changers for building a community? I can remember waves of enthusiasm for…

  • Social media platforms.
  • Blogging.
  • Gamification.
  • Blockchain.
  • Smartphones.
  • Virtual events.
  • Social analytics.
  • Habit theory.
  • QR Codes.
  • Virtual worlds.
  • Machine Learning.
  • Search Engine Optimisation.
  • Location-aware technologies.

You can also look back at the hype cycle from 2008, 2015, 2019 (or any other year) and consider how many of these technologies have truly been game-changing for your work?

Some of these have had some impact for those of us building communities, but would you have suffered greatly if you had waited to see if the hype was correct before acting?

The cost of being late to the party seems minor compared to preparing for a party that might not ever happen.

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