“Bad Things Will Happen”

January 5, 2021 ,,Comments Off on “Bad Things Will Happen”

It’s common when trying to build support for a community to pretend nothing bad will happen.

But this is going to hurt you and your community when it does. Worse yet, if you’ve pretended nothing bad will happen you probably don’t have an agreed plan to deal with the risks.

Instead of trying to pretend it won’t happen, it’s better to pretend it will.

But you need to explain three things here:

1) You’ve identified the risks. You have worked with various teams (marketing, PR, IT, legal, product to identify the most likely risks (legal, reputation, risk to members, risk to staff etc…). Invite stakeholders to add their concerns to the list.

2) You have a plan to respond and mitigate each of them. You’ve taken proactive steps to reduce the likelihood of something bad happening and have a plan to respond when it does. Invite anyone with concerns to help develop your plans here too.

3) The incredible benefits of a community far outweigh these risks. Much of the business world is shifting towards community. Control is in decline. You can figure out how to do community now or later, but at some point it will happen. The benefits of a community are too important to not pursue because of concerns about risks.

The more active your community becomes the bigger the risk that something bad will happen. On a long-enough time scale, it’s almost inevitable.

If you want to mitigate the concerns of colleagues, engage them in the journey of identifying and mitigating the risks (and identifying the benefits they need from the community).

Comments Off
©2023 FeverBee Limited, Apartment 2410, 251 Southwark Bridge Road, London SE1 6FN England FEVERBEE
GO TO THE CUTTING EDGE OF COMMUNITY BUILDING

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE
Please Select Membership Level to access more posts.

Level Price  
ALL COURSES $750.00 per Month.
Select
Community Development Program $1,100.00 per Month.
Select
Director of Community $8,770.00 per Month.
Select
Free Trial - Accelerator Program Free.
Select
Community Accelerator (founding members) [annually] $250.00 per Year.
Select
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Select
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Select
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Select
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.
Select