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Author: Richard Millington

We Asked 1400+ People What They Wanted In Brand Communities

We surveyed 1400 people to find out what they really wanted from their communities. The results showed a big divide in who engages, how they engage, and the impact they get from engaging in communities.

We Need A New Playbook For Building Brand Communities

The traditional community-building playbook is outdated due to changes in user behaviour, over-reliance on search engines, and competition from third-party platforms. We need a new playbook which focuses on supporting existing ecosystems rather than trying to control isolated platforms, leading to more resilient and engaged communities.

GenAI Isn’t Ready For Most Communities Yet (Survey Results)

GenAI probably is a game-changing technology for community professionals, but we’re probably a year or two away from it having a profound impact.

Stop Undervaluing Community Engagement Skills! – Communities Die Without Them

If you’re trying to develop a non-support community, invest in someone with GREAT community skills. This is someone terrific at initiating and sustaining discussions, persuading members to make great contributions, and forging connections between members. If you don’t do this, the community won’t succeed.

We Need To Rescue Employee Communities From Mediocrity

Most employee communities are struggling with low engagement and limited knowledge sharing. We can change that with an 8-step process.

Most Brand Communities Are Transactional – Own It!

Most brand communities are transactional. Members come when they want answers to questions and leave when they get them. They don’t want to engage with the brand or be connected to others. It’s time to focus our strategies on that.

The Emerging Role Of The Community Architect

A new role is emerging for a rising number of community professionals—the role of community architect. It’s a support function that enables other departments to build thriving communities.

What’s The Best Community Enterprise Platform In 2024?

A detailed analysis of the top six community enterprise platforms to determine which platform is best for which use cases.

Community-Driven Advocacy – How To Drive Growth From An Existing Community

How can you drive growth if you have an existing community program? Discover a process to make it work for oyu.

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