Persuading Members To Bring Sufferable Problems To The Community

In politics, the biggest possible win is to persuade non-voters to vote (preferably for your side). The community equivalent is persuading people with questions to

How To Execute On A Community Idea

It’s easy to come up with community ideas, executing on them well is often the hard part. To execute an idea well, I’ve found it

There’s Better Places To Distribute News

Many organisations post product news on the community homepage. These announcements often take up prime real estate on the community’s homepage. This isn’t usually a

Memorable Stories

Speaking at an event recently, I was struck by two different approaches undertaken by speakers. About half the speakers went on stage and shared really

Costs in Context

Three years ago, a client was recruiting a community manager. We sourced three candidates with great track records. Preliminary discussions with each suggested a figure

Should You Delete Discussions?

Whenever you remove any content a member has posted, they will assume the worst possible intent. Last year, a client recently faced a product problem.

Designing Your Homepage For The Right Visitor(s)

The majority of community homepages I’ve seen are designed for the wrong audience. People visiting your community homepage aren’t looking for an answer to a

Send Support Staff To Answer Questions (not vice-versa)

Take a look at the screenshot of the Logitech community below: If you’re going to ask people asking for help in a community to contact

Subscribe for regular insights