Speaking at an event recently, I was struck by two different approaches undertaken by speakers.
About half the speakers went on stage and shared really valuable information. If you were taking notes, these notes would be very useful for you later.
The other half served shared compelling, memorable, stories.
Writing this on the train journey home, I can recall every one of the stories. But I’ll need to refer to my notes to recall the information from other speakers.
When communicating with any audience (especially a community), take a second to decide if you need the information to be memorable (and persuasive) or if it’s simply information members can refer back to later.
And if you want your message to be remembered and acted upon, you probably need to tell a compelling story.
