The More Specific The Question, The Greater The Value

It’s tempting to post broad questions which are easy for most members to answer. In theory, this should increase participation. In reality, it tends to

Session Data Is Worthless For Measuring Community

A session is the duration of a visit to your website/community. If you leave and come back later, that counts as a new session. I’ve

Better To Be Community-Driven Or Community-Powered?

Better To Be Community-Driven Or Community-Powered? It’s more important to be powered than driven by a community. In community driven, members drive the behaviors of

The Problem With “Don’t be a Jerk” Guidelines…

…is no-one thinks they’re being a jerk. They think they are: Being funny and irreverent. Responding fairly to provocation. Doing what they’ve seen other members

A Unique Solution To Overcoming Fear of Participation

One of our clients is building private communities in a very technical and highly regulated field. Our research noted two contradictory themes. The first was

Is It A Territorial Dispute?

An acquaintance asked me to look at a business case he was building for his community recently. His goal was to win over two colleagues

Learn To Build Amazing Brands (a new course from CXL)

I was honoured recently to join some of the smartest marketers I’ve ever met who put together a brand marketing degree with CXL. The full

Training Stakeholders To Engage In Communities

Recently there seems to be a surge in requests for various types of community training for different community stakeholders. This seems to be matched by

Read The Platform Release Notes

A short reminder, read your community platform’s release notes. Subscribe and sign up for them if you can. I’ve lost track of the number of

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