Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

Learn To Build Amazing Brands (a new course from CXL)

Richard Millington
Richard Millington

Founder of FeverBee

I was honoured recently to join some of the smartest marketers I’ve ever met who put together a brand marketing degree with CXL.

The full mini degree course takes you through:

  • The brand fundamentals (branding and user-centric marketing).
  • Brand Success (positioning, differentiation, and strategy)
  • Brand marketing (product messaging, storytelling, digital psychology, and PR)
  • Community building (audience building, organic social media, community building and community strategy)
  • Measurement (data-driven influencer marketing, user research, voice of customer data)
  • And more.

The community aspects feature the incredible Carrie Melissa Jones, covering community building, and myself, explaining community strategy.

I believe to thrive over the long-term you need a skillset that extends beyond just immediate community skills.

There aren’t many other courses I’d recommend, but I would suggest this one.

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