Month: September 2020

It’s easy to come up with a list of what needs to be changed. In my early consulting days, I was prone to diagnosing problems

A recent project had lumped three unique audiences (industry influencers, top fans, and top members) into one group. They’re really not. As your work increasingly

I saw a recent community report which was filled with metrics. They were tracking and sharing pretty much everything. Believe me, no-one will be impressed

Working on a client’s superuser program recently, a question kept coming up. Why would members step up to do the things we wanted them to

If you’ve spent a bunch of time and money on a community platform, it seems logical to get all your different audiences there. When everything

No-one expects you to be an expert in the topic, there are other people for that. But you should be passionate about the topic. You

Don’t crush the spirit of passionate members. I know, it can be tempting. We’ve all experienced an overposter. We know how irritating a hyper-passionate member

Community isn’t a destination, it’s a state of mind. That state of mind doesn’t vanish when you close one web page and open another. If

Far better than filling your community with videos, discussions, and content explaining how to use the platform, is selecting a platform that’s intuitive to use