A recent project had lumped three unique audiences (industry influencers, top fans, and top members) into one group.
They’re really not.
As your work increasingly stretches beyond a typical community hub, it’s good to know the differences between who each group are and their potential value to the community (and to the brand).
There are some overlaps, but you get the idea. Each group presents different opportunities and challenges.
Be clear about your goal and then select and engage the audience you need.
