Influencers, Top Fans, and Top Members

September 29, 2020 ,,Comments Off on Influencers, Top Fans, and Top Members

A recent project had lumped three unique audiences (industry influencers, top fans, and top members) into one group.

They’re really not.

As your work increasingly stretches beyond a typical community hub, it’s good to know the differences between who each group are and their potential value to the community (and to the brand).

This diagram might help:

There are some overlaps, but you get the idea. Each group presents different opportunities and challenges.

Be clear about your goal and then select and engage the audience you need.

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