It might sound obvious, but if you are going to undertake a big promotion of the community to an external audience, make sure you do

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It might sound obvious, but if you are going to undertake a big promotion of the community to an external audience, make sure you do
Brian shares this great video. In any random sample of 1,000 members, 1 or 2 will form the vocal minority. If you have 10,000 members,
Static content in a community is primarily for newcomers. Once they’ve read it once, possibly twice, they don’t need to read it again. The problem