Month: October 2019

Three trends are fairly clear I think: 1) Declining Reach. It’s harder to reach people with a message now than ever. Organic reach has plummeted

I know people who have bounced constantly from one company to the next without ever getting the support they felt the community needed to succeed.

In one of the best studies seen in a while, Nathan Matias shows announcing the community rules increases rule compliance by newcomers by 8%+ and

We’re doing work on using data better as part of FeverBee’s coaching program. A big part of this is building out decision trees which shows

Most community strategies are missing the key elements they need to succeed. Last month, I spoke at CMX Summit and shared where most community strategies

“what’s the best way to say no to marketing requests from the community?” …By not saying no. If another department is interested in the community,

If you think of a strategy as a bunch of ideas written down on a piece of paper, then it’s probably not worth much. The

Filippo reminds us of the power of metaphor to make a message stick. You will probably read hundreds, maybe thousands, of tweets this week. But

I spoke with a company last year which wanted their community to be about the industry. They wanted the community to have its own brand