Month: October 2019

Consider this story published in The Guardian a few weeks ago. Screenshots from a private staff community were used to support a national story to

Yes, you can call it the ‘[companyname]’ community. There’s no major harm in that, but there’s not much benefit in it either. Would your audience

The community approach to recruitment is often as obsolete as any other type of recruitment. We create generic job ads and look for people who:

Your members want to know what people like them are doing. This comes up in almost every survey and interview we do. Your members want

I get several emails per week from people asking me to hunt down unique examples of communities or academic studies of communities that support their

Planes don’t magically jump upwards in the air (usually). They build momentum, raise the nose to a 5-degree pitch, and gradually take flight. The runway

Email the last five people that joined your community. Ask how they heard about your community. If they came via search, what terms did they

Your top members aren’t answering questions for free. They’re being paid in things they value more than money. They’re being paid in how it feels

If you haven’t visited an old Yahoo group for a while, it might be worth a visit before they close. Connect with the friends you