Month: April 2019

Perhaps the biggest strategy question is defining the single outstanding trait that makes your community unique. What will you pursue at the expense of other

The unique power of a community is you get to help a member feel a part of something special. If you’re just replying to questions

As we’ve covered in our ‘Designing World-Class Online Community Experiences’ session, the purpose of the homepage is to let regular visitors quickly scan for new

Almost every community health metric is bogus. Increasing the number of registered members is easy to measure. Every platform shows this figure. However, it’s a

In one client gamification project, we’re looking at permissions members can achieve as they level up. This raises some interesting questions. How valuable is each

A flaw of communities is the more emotional the post, the more persuasive it seems. Angrier posts are more likely to be accepted as true

If you’re about to launch something new to your community (new platform, feature, product, etc..), you could try telling members how great it is. This

One member in a client research interview said “I just want someone to take all the scary stuff away”. This is the reality which drives

We’re working with a client to launch a new community in a competitive space. A review of competitor communities noted a growing trend in people