Real Change Happens Among Small Groups of Peers

Joining a community dedicated to quitting smoking will make you slightly more likely to quit smoking than not. But connecting with a small group of

Supporting Members Who Stumble

What do you do when someone in your community stumbles (professionally or personally)? Do a number of members respond with encouraging words to cheer them

Getting More Of Your Community’s Questions Answered

In a mature community, the challenge isn’t getting more questions, but getting better questions. You have to tackle several challenges at once: Mature communities should

Get Closer

The data is pretty clear. You don’t need a huge mass of members to reach a critical mass, you need a relatively small group of

That One Motivated Member

One client’s community has seen a huge increase in responses all because of 1 member. The community manager reached out to 5 members for interviews

Trusted Advisors

Too many professional communities fall into the trap of becoming a place of frustration. Members only visit when something is broken and they want it

Designing A World-Class Online Community Experience [free video]

I’m constantly astounded by the vast number of brands who invest hundreds of thousands of dollars in a platform and end up offering a subpar

If You Can’t Prove It, It Doesn’t Count

A scientist who doesn’t publish dies in obscurity. Scientists know publishing results is simply part of the job and give it the time it deserves.

Teach People About The Topic, Not About The Platform

Don’t teach newcomers how to use the platform, teach them about the topic. Typically around 70% of your newcomers are new to the topic too.

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