Leading The Leaders Of Community Groups

Trying to nurture dozens, even hundreds, of successful groups is clearly different from managing one. Many organizations make the same mistake. They create a platform

Audience Attention

You have far less attention than you imagine. Most members aren’t going to open your communications, read the copy on the website, and can’t tell

Pick A Side

More and more, we’re seeing communities need to pick a side. You can have a ferociously moderated community which attracts smart, generous, people and produces

The Community Managers Who Go The Extra Mile

The hardest community managers to replace are the ones who care the most. These are people who don’t just answer questions but go the extra

What Are Your Members Proud Of?

You can ask this question about their lives or about the community. It works on two levels. 1) It reveals what members are proud to

The Value of The Top 0.00001% of Members

Most of our communities are tragically undervaluing members like Steven. The top 0.000001% (that 1 special member in 100,000) posts thousands of times a year

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