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The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

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Audience Attention

Richard Millington
Richard Millington

Founder of FeverBee

You have far less attention than you imagine.

Most members aren’t going to open your communications, read the copy on the website, and can’t tell you if you even have a terms and conditions section.

Every extra word reduces the chance the member will read the message. Worse yet, every extra point reduces the chances a member will remember any points.

Go through your announcements, web copy, emails, welcome videos, notifications, podcasts and anything else and cut the length by at least a 1/3rd.

You might be surprised just how much this helps get your point across.

The shorter the message, the more members remember.

If you want to earn more attention, you have to use the attention you have wisely.

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