More and more, we’re seeing communities need to pick a side.
You can have a ferociously moderated community which attracts smart, generous, people and produces high-quality content. You invest heavily in moderation, support the smart folks, and apply tight controls in who can do what.
You can have a lightly moderated community which supports intense debates, attracts people who enjoy expressing contrary opinions, and facilitates a powerful sense of community between members.
If you’re like most people, you’re muddling somewhere in the middle between the two. You’ve set a few ground rules and hope people don’t violate them. You respond to issues as they arise without any guiding strategy for what you want the community to be.
The basic rules of “don’t be a jerk” don’t suffice anymore, so decide now what kind of community you want to build.