Being Self Aware

We had trouble once with a client’s community manager who refused to accept her behavior was hurting the community (or members had an issue with

When Tangible Rewards Work

Last year, we worked with a client whose migration had caused a host of niggling issues (missing images, bad text formatting in historic posts, a

The Underlying Desire

If you’re launching a new community, spend a lot of time validating the underlying desire for people to visit and join. You need to address

You Don’t See Many Single-Function Websites These Days

Can you imagine a brand website that only offered a list of solutions to potential product problems? No information for new customers, job opportunities, about

Fighting Off The Competition

Back in the day, setting up a forum was so beyond the skill set for the average internet user that simply having one was your

The Myth of The Single Integrated Community Hub

The integrated community hub is a seductive idea. Imagine it! A single destination which combines blogs, forums, groups, events, training, ideation, advocacy, webinars, case studies,

A Message To All Community Members

I’d add something like this to the community newcomer journey: Reputation is the output of the perceived value of a member’s total contributions to the

A Single Bad Community Manager Can Destroy Millions of Dollars in Value

You probably wouldn’t let an intern have responsibility for your biggest clients. Community MVPs can easily be worth more than your biggest clients. So why

A Better Way To Do Ideas and Innovation In An Online Community

After speaking to a dozen or so product managers over the past two years, it’s fairly clear community ideation isn’t close to achieving its potential.

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