Community Data Is What People Think It Is

(reminder prices for our Strategic Community Management course rise tonight). It’s a mistake to believe that you win the argument if you have the right

Community Strategy Breakdown Webinar And Other Resources

During Tuesday’s community strategy breakdown, we touched upon a lot of the concepts we teach to students in our Strategic Community Management course. This includes:

Maybe The Community Just Isn’t For Them?

Here are responses to a client’s survey question distributed by length of time they’ve been working in the field (n=356). Take a second and think

Stop Wasting Your Community Data, It’s Your Most Powerful Tool

If you want me to ruin your day, ask me if you’re measuring the right things. I’ll probably ask you what you will do differently

Facebook Groups Are Expensive

Yes, Facebook Groups are free but you’re still paying for it. You’re paying for it in missed opportunities, lost knowledge, and the members who drift

Increasing Superuser Participation by 101% [Case Study]

Late September last year, we were invited to help a struggling superuser program for a SaaS support community. The community team had spent the past

Building A Community Strategy [free webinar]

Next Tuesday, I’m hosting a free webinar to break down the community strategy process. You’re going to learn what a strategic plan looks like, the

What Makes A Badge Work?

Can you imagine anyone walking around your local community wearing a badge saying “hey, I started a conversation”? Hopefully not, but that’s what we seem

Creating An Indispensable Community [free video]

Last year, I spoke at CMX. It was my favourite talk to date. If you’re looking for a primer to understand how to build a

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