Month: January 2019

(reminder prices for our Strategic Community Management course rise tonight). It’s a mistake to believe that you win the argument if you have the right

During Tuesday’s community strategy breakdown, we touched upon a lot of the concepts we teach to students in our Strategic Community Management course. This includes:

Here are responses to a client’s survey question distributed by length of time they’ve been working in the field (n=356). Take a second and think

If you want me to ruin your day, ask me if you’re measuring the right things. I’ll probably ask you what you will do differently

Yes, Facebook Groups are free but you’re still paying for it. You’re paying for it in missed opportunities, lost knowledge, and the members who drift

Late September last year, we were invited to help a struggling superuser program for a SaaS support community. The community team had spent the past

Next Tuesday, I’m hosting a free webinar to break down the community strategy process. You’re going to learn what a strategic plan looks like, the

Can you imagine anyone walking around your local community wearing a badge saying “hey, I started a conversation”? Hopefully not, but that’s what we seem

Last year, I spoke at CMX. It was my favourite talk to date. If you’re looking for a primer to understand how to build a