Making Accurate Online Community Membership Projections

Over the past year, I’ve seen numerous organizations and community managers rely on platform vendors to help them make membership projections. This is like walking

Neglect Grows As You Grow

Graffiti, broken windows and trash isn’t just a problem because it looks bad, it’s a problem because of what it represents; neglect. Who wants to

Amazing First Impressions

Don’t ask newcomers to update their profiles, read guidelines, or tick some boxes to follow. Can you think of anything more boring for newcomers to

Too Much Expertise

If you ask a question and you don’t receive a quick response, you’re going to be annoyed, frustrated, and probably call customer support. If you

Designing Your Community Systems

I want to share one final element we cover in our courses (which launch next week) which I think has a huge influence upon the

Creating An Unrefusable Offer

Another concept from our Psychology of Community course. At the top of many communities sits a banner. This banner makes an offer. Often this offer

A Primer In Understanding Community Member Psychology

Next week we’re launching both our Strategic Community Management and Psychology of Community courses (you can sign up for either or both). In this post,

Give Members More Powerful Weapons To Tackle The Gamification Exponential Curve

Here’s a common mistake we help people cover in our Psychology of Community Course. Imagine you design a gamification system which allows newcomers to earn

What Do Members Want?

Some 20 years ago, I used to play an online video game called Red Alert 2. I once racked up 45 straight wins and my

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