Maybe The Community Just Isn’t For Them?

Here are responses to a client’s survey question distributed by length of time they’ve been working in the field (n=356).

Take a second and think how you would interpret this data.

One interpretation is to look at the newcomer group (and possibly the veteran groups) and decide to have more relevant discussions, content, to cater to that audience.

For example, a beginner’s guide to the topic, introductory level discussions, topic overviews etc…

Perhaps a more exciting interpretation is to look at these same groups and conclude “hey, maybe my community isn’t for them”

The survey data could equally be telling you to focus on people with 1 to 10 years of experience in that field.

Instead of trying to balance out the mean, you increase the inequality to focus entirely on a small group of members.

Remember, the danger in trying to accommodate newcomers is the content might become less relevant to the people who find it most relevant today.

It’s often a lot easier to double-down on what is working than trying to fix what isn’t. You can design the entire community concept solely for those who find it most relevant today.

Sometimes, it’s just easier to focus on the good than the bad.

p.s. The price of our Strategic Community Management and Psychology of Community course rises again this Friday.

Comments Off
©2019 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE

Level Price  
ALL COURSES $750.00 per Month.
Select
Community Development Program $1,100.00 per Month.
Select
Director of Community $8,770.00 per Month.
Select
Community Accelerator (founding members) [monthly] $25.00 per Month.
Select
Community Accelerator (founding members) [annually] $250.00 per Year.
Select
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Select
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Select
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Select
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.
Select