…But, sometimes you don’t want ripples

The exception to yesterday’s post is when you don’t want further activity on a contribution.   If the post quality is bad, misaligned with the community’s

We Want Ripples

Anticipated reciprocity (or efficacy) comes up a lot in research about community motivations. Any time someone makes a contribution to a community, they want a

Endorsements and calls to join

This is a simple growth tactic for business-orientated communities.   E-mail managing directors, HR representatives, CEOs and other relevant people at large companies. Tell them

Pushing Through

This is the Google Analytics unique visitors data from a former client. Look at the far left. This is when the community began. The community

Feature Creep and Rejecting Platforms

Feature creep is dangerous for communities. It results in organizations rejecting perfectly good platforms. Instead, they spend $100k+ developing a bespoke platform. This is incredibly

Making Sense of Data: Is Your Community Healthy?

This question came up recently: Should you be concerned if the % of engaged members has fallen from 7.88% in March to 5.03% in June?

Almost Every Branded Community Fails – Some Case Studies

I recently searched for “online community” on a marketing site. It gave me a long list of organizations which have launched a community over the

Resisting The Temptation (creeping doubts)

We’re in the process of growing a community for community professionals. This has meant living by our principles (and being our own client) This means

FeverBee Is Hiring A Community Manager

We’re hiring a community manager for a terrific new project. We’re building an exclusive community for people that love the data and psychology side of

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