The right way to initiate a discussion

Sometimes, when we advise an organization to initiate discussions, the community manager will make one of several mistakes. The most common is to lack any

Topical Stories

It’s common for a community professional to publish a daily/weeky list of relevant stories. This helps most people stay informed (and helps the community professional

Conceptualization: How To Invent and Reinvent A Community That Explodes To Life

Most communities fail because the initial concept is flawed.  If you’ve been thrown everything at the community, and it’s still not working, you need to

A Little Cynicism

What was the last technology change that had a big impact upon how you manage your community? Be specific. What technology change has affected your

Superfans

Michael Wu writes persuasively about the value of superfans for achieving a remarkable ROI. Michael’s method is to identify superfans and use gamification, with rewards,

Ask questions you know members have the answer to

If you’re stuck about how to get discussions going, here is a simple tip; ask questions you know members have the answer to. Community in

Schedule everything you can

Schedule as much as you can. Focus your day on the tasks that are time sensitive. Everything else can be scheduled. This post was written

How You Interact Matters

Last year we worked with an organization that was struggling to recruit members to their new community. They had the platform, the concept, and even

So what are we going to do about it?

This question changes the entire context of a discussion. Any community can rant. Members get a great deal of joy from ranting. It helps bond

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