Resisting The Temptation (creeping doubts)

July 22, 2013Comments Off on Resisting The Temptation (creeping doubts)

We’re in the process of growing
a community for community professionals.

This has meant living by our
principles (and being our own client)

This means having a refined concept that excludes 90% of our
possible audience. It means launching with a tiny, small, group that share a
lot in in common. It means resisting the temptation to promote it on the blog,
e-mail our mailing list, or let anyone join.

It’s a small, exclusive, community highly focused upon one
specific area of the topic.

In theory, this is easy. In
practice, you face your own doubts (and greed).

  • Wouldn’t it be better to have a broader concept
    and more members?
  • Wouldn’t it be easier to get as many people to
    join the community as possible to get the community off the ground?
  • Can we really commit one person to do this

However, a broader concept would be less attractive to
everyone. It would put us in competition with the existing, terrific,
communities. It would kill the community in the long-term.  

A big promotional push wouldn’t let us convert many members
into active participants, nor check that we have a popular concept, and a
proven method for sustaining activity.

Every person that launches a community faces doubts that it
won’t succeed. Like hosting a party where nobody shows, it’s embarrassing and
costly. You will face the daily temptation to go bigger and quicker. That’s a
mistake. You have to fight this temptation.


On July 1st, Google is shutting Google Reader down.

This means we need to persuade you to take one of two actions.

1)   Click here to subscribe by e-mail (best option)

2)   Move your Google Readers feed to Feedly (it takes about 2 minutes)


Comments Off
©2023 FeverBee Limited, Apartment 2410, 251 Southwark Bridge Road, London SE1 6FN England FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.


Level Price  
ALL COURSES $750.00 per Month.
Community Development Program $1,100.00 per Month.
Director of Community $8,770.00 per Month.
Free Trial - Accelerator Program Free.
Community Accelerator (founding members) [annually] $250.00 per Year.
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.