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Resisting The Temptation (creeping doubts)

Richard Millington
Richard Millington

Founder of FeverBee

We’re in the process of growing
a community for community professionals.

This has meant living by our
principles (and being our own client)

This means having a refined concept that excludes 90% of our
possible audience. It means launching with a tiny, small, group that share a
lot in in common. It means resisting the temptation to promote it on the blog,
e-mail our mailing list, or let anyone join.

It’s a small, exclusive, community highly focused upon one
specific area of the topic.

In theory, this is easy. In
practice, you face your own doubts (and greed).

  • Wouldn’t it be better to have a broader concept
    and more members?
  • Wouldn’t it be easier to get as many people to
    join the community as possible to get the community off the ground?
  • Can we really commit one person to do this

However, a broader concept would be less attractive to
everyone. It would put us in competition with the existing, terrific,
communities. It would kill the community in the long-term.  

A big promotional push wouldn’t let us convert many members
into active participants, nor check that we have a popular concept, and a
proven method for sustaining activity.

Every person that launches a community faces doubts that it
won’t succeed. Like hosting a party where nobody shows, it’s embarrassing and
costly. You will face the daily temptation to go bigger and quicker. That’s a
mistake. You have to fight this temptation.


On July 1st, Google is shutting Google Reader down.

This means we need to persuade you to take one of two actions.

1)   Click here to subscribe by e-mail (best option)

2)   Move your Google Readers feed to Feedly (it takes about 2 minutes)


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