Year: 2011

Don’t think of the community manager as the link between the community and the company. It encourages the company to keep the community at a

There is a lot wrong with iParents’ story. In 2009, iParents was a community of 70,000 parents and growing. Venture capitalists promised to invest $3m

Incentives are usually a bad idea. Many communities offer members incentives to join. Sometimes those incentives work and lots of people join. But it’s a

You don’t bolt a community on to your business. You integrate the community into your business. This means changes. You need to change your company,

Many brands would do better to engage with existing communities than create their own. Even those that create their own should have very clear rules

Good news for those of you want that want to see me live. I’ll be the second keynote speaker at the CSN Conference in Amsterdam

I worry that patronizing members is about to become a big problem. Your members don’t want any recognition. They don’t want any  appreciation. They want

Sports teams have the fiercest and most loyal communities of any sector. Sports teams give people a reason to cheer. They compete and fight for