The Dead Link

January 15, 2011Comments Off on The Dead Link

Don’t think of the community manager as the link between the community and the company.

It encourages the company to keep the community at a distance, it encourages the community manager to take two sides and encourages the community to focus on one individual from the organization.

The community manager shouldn’t be the link separating the two. The community manager should be the force that is continually merging the two. The community manager is the person who will get more of the organization participating in the community. The community manager will connect members of the community directly with employees.

If your role is to separate the two, keep the community at arm’s length from the organization and provide positive reports every few weeks, you’re going to be disappointed.

Comments Off
©2018 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE

Level Price  
ALL COURSES The price for membership is $750.00 per month or $7,200.00 per year
Select
Community Development Program The price for membership is $1,100.00 per month or $10,560.00 per year
Select
Director of Community The price for membership is $8,770.00 per month
Select