Year: 2011

This is an e-mailed newsletter sent weekly from W14 – an online community for people that live in the W14 area code in London. W14

Brands need to abandon the marketing mindset and embrace the community approach. This community approach involves many elements. These include: Use a unique URL. Communities

Trade conferences are fertile ground for recruiting active community members. Hook up a big monitor. Load up your community. Have big questions appear on the

The conversations that take place in a community should be very similar to those that take place in your day to day life.  What are

Naming a community is difficult. Most companies do a terrible job of it. Element14 is a good name. It’s symbolic. If you’re a part of

It would help to have a few written paragraphs explaining a few unwritten rules of the community.  Sounds dumb, doesn’t it? But online communities aren’t

How many businesses fail to get their community off the ground? How many businesses struggle to sustain high levels of active members and keep members

Communties succeed when they reach a critical mass of activity, not a critical mass of members. If you think you need lots of members to

If you’ve been reading FeverBee for a while, I’m hoping you can help me. Iwant to know more about the people that read my blog.