What’s Wrong With Traditional Community Building Efforts?

Traditional community efforts fight against the wind.  You don't bring people together to build a community. You do something interesting and fun that brings them

Writing About Communities

Ed called yesterday’s post on community symbol systems mindless wiffle. Writing about communities can be easy. You can tell people you need to have a

Reinforce Your Online Community’s Symbols

Communities share the same common symbols. Symbols can include objects, ideas, words, phrases, people, signs, culture, language. Anything that has representative meaning exclusively to members

Long-Term Growth

On a call with a potential client last week: "We gained 10,000 members in the first month" That's not a good thing. 10,000 members in

How Members Quit

Do you remember Quit Facebook Day last year?  The media reported on a few thousand people who had promised to quit Facebook. Not many of

Future-Proofing Communities

Phil makes some good points about future-proofing his community (make sure you’re subscribed to his blog). The problem is future-proofing a community is different from

A Unique Approach To Membership Access Levels

Tommy Sollen isn't allowed to comment on this thread in the GameSpot forums. The reason? "Your account must be level 3 to post a comment

Repeat Purchases

People who participate in an activity together, participate in that activity more often.  For most companies, that means if you convert soloists into a community,

Persuading Your Boss

There are two ways to persuade your boss to develop a community. First, use powerful anecdotal evidence. The metrics of a community usually aren’t thrilling.

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