Month: February 2011

Every single online community needs a news page. This news page should be the landing page. You can (and should) have other elements on your

Ning is a great platform for amateur community builders to develop a thriving community. On my hourly consulting calls with those that use Ning, a

Most successful communities you see today began with a thin wedge. The successful communities you see today began small. They focused on a single, tiny,

Organizations take a macro approach. When they want to interact with a group of people; they send a message to them all. That isn’t very

Your content should be consistent. Not boring, but consistent. Magazines have mastered this. When you buy a magazine you know that it will have top 10

If there is one single trait between communities that succeed and communities that don’t, it’s the passion of the person in charge. Communities developed by

If you wanted a successful marketing campaign, you would probably copy successful marketing campaigns. If you want a successful community, I suggest you copy successful