Month: February 2011

Tommy Sollen isn't allowed to comment on this thread in the GameSpot forums. The reason? "Your account must be level 3 to post a comment

People who participate in an activity together, participate in that activity more often.  For most companies, that means if you convert soloists into a community,

There are two ways to persuade your boss to develop a community. First, use powerful anecdotal evidence. The metrics of a community usually aren’t thrilling.

Someone made a suggestion this weekend to make it difficult to participate in the bad (off-topic conversations).  I disagree.  Off-topic conversations are good. Actually, they’re

Has your audience done this in the past? That's an important question to ask.  If members of your audience haven't collaborated with each other in

…broadly speaking, quite a lot. We spend too much time maintaining communities rather than developing them. The former is to respond to the e-mails and

You need to be ruthless. Don’t think twice about abandoning community elements that aren’t working.  The temptation is always to push harder. You know, send

Brands usually have the wrong objectives for starting a community. Most of the problems brands experience can be traced back to these initial objectives (and

Here is a great way to increase activity in a community; tell your members what they are doing. People want to do what they see