Month: November 2009

Most businesses would kill to have a community like this. Nearly 400,000 posts by less than 10,000 members. It’s exactly the sort of engaged, highly

Most businesses trying to create communities are deluded. They assume they matter far more to their customers than they do. They assume people want to

You should document your online community’s history. Don’t just document it. Make it an epic story. Your community should sound as interesting as possible. Talk about the motivation

Who do you pick to run the community? We usually advise against the intern. They simply don’t know what it takes to develop relationships between

Building an online community for nuclear professionals should be easy for the International Atomic Energy Agency (IAEA). The IAEA know exactly who to reach (nuclear

If CNN offers to feature your new community on the front page, turn them down.  Communities that form quickly have weak connections. These communities tend

If you’re out of work, or have lots of spare time, why not set about creating an online community? You will learn a new skill,

There are generally three types of conversations. Getting to know you (small talk). This is the getting to know you conversations. The topic matters less

There are several different ways your community might end. Here are some of the top ten. You will leave and it will die. Statistically, this