Never Reward Your Volunteers

This brilliant post on Psyblog explains why you should never pay volunteers or set fixed rewards for any behaviour. What they had been motivated to

Community Health

Lithium has published an excellent paper on diagnosing and understanding the health of your online community. Be sure to read it (registration required).

You Can Launch An Online Community In 10 Seconds

You can launch an online community in about 10 seconds. That’s how long it takes to write a Twitter message, add a hashtag and see

Bringing The Community To Members

When your community is a destination members need to visit, rather than something that visits them, you have to work much harder. It’s much easier

10 Examples Of Great Online Communities

2018 update: You can now find 1,300+ examples of great online communities here. We need great examples to follow, here are ten of my favourite

The Alan Weiss Approach

Alan Weiss runs the Million Dollar Club. It’s a small community of elite consultants (you need to earn over $1m per year). The community talk

Why Amateurs Build Better Online Communities Than Businesses

There are few successful online communities founded by businesses. Amateurs usually do it better. Contacts. Amateurs are typically passionate fans with lots of friends they

For The Price Of One Prime Time Advert

…you could build and develop several thriving online communities. A 30 second, prime-time, advertising slot will cost you about $300,000. That could hire you a

Retail Buyers

Getting retail buyers to join your online community is a hard sell. They’re pushed for time, they’re hard to reach and they don’t especially want

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