A Simple Example Of A Great Online Community

November 19, 2009Comments Off

Most businesses would kill to have a community like this.

Nearly 400,000 posts by less than 10,000 members. It’s exactly the sort of engaged, highly active, online community most businesses crave…and never get.

It’s a perfect combination of general chatter, advice and events. But note the three most popular forums, ‘General discussion, ‘stories and pictures of finds’ and ‘off topic’.

Stop forcing members to talk about you. Encourage members to talk about their passion, talk about themselves and talk about whatever they like. The results will be stunning.

There is another clear lesson here. Use simple technology. Forums work fantastically for your members. It’s you that needs an attractive website.

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