If CNN offers to feature your new community on the front page, turn them down.
Communities that form quickly have weak connections. These communities tend not to last very long.
#amazonfail was a huge community. It was formed in a few hours and lasted about a week. Obama’s online community took a few months to build and lasted a few months once he was elected.
You should decide you want to spend months and years hustling and stitching together connections between members as your community gradually grows.
Speed is your enemy. Don’t be tempted to fall for speed – nor aim for speed. Very few of the lasting communities in this world were formed overnight. They took years of hustle. Speed and size are seductive – but remember they mean nothing without strong connections.
…and connections take months to develop.
