Month: March 2009

Start a community, then find brands to pay you. Jeremiah Owyang thinks this is the future of PR Agencies. It’s really the future for community

If you want a successful community launch, you need a huge number of people ready and eager to join the day your interface is live.

Conferences are terrible at creating communities. They almost do everything right. They bring people with a shared interest together. They create insiders, and outsiders. People

Make your community open to everyone. Don’t force us to register to read your blogs and forums. There are 3 reasons for this. 1. It’s

Don’t force me to register as a community member to download your free report/ebook. That’s backwards thinking. It's far better to include a link at

Don’t bribe people to join your community. No freebies for registering. Instead decide what the problem is and change your approach. Your audience isn't joining

Explain why you’re building a community to your members. If it’s for money, say so. If it’s for innovative ideas, tell them. You’re more likely

In case you’re new, here is an overview of the key concepts discussed on FeverBee. Creating the Platform & Structure. Community builders create the platform

The terrifyingly active Dawn Foster has published an eBook: Companies and Communities: Participate without being sleazy. It’s well worth the $19.95 for her encyclopaedic knowledge