Tell Your Members Why You Built A Community
Explain why you’re building a community to your members. If it’s for money, say so. If it’s for innovative ideas, tell them. You're more likely to attract the members you want.
But better, members are more likely to help you if they understand you. They're prepared for potential requests and will find recruit others who can help you.
It’s easier to feel a member of a community when you know why it exists.