In case you’re new, here is an overview of the key concepts discussed on FeverBee.
- Creating the Platform & Structure. Community builders create the platform and structure for members to get what they want. Community work leans more towards enabling than leading. You can’t force people to become together, but you can make it as likely as possible and try every possibility.
- Sense of Community. The only people in your community are those who believe they are. Registration numbers and most other metrics don’t matter. The secret to building a community is the ability to develop a sense of community within your group.
- Relationships & Technology. Being good at technology makes you average. Being good at relationships makes you a highly-paid genius. Always plan your strategy around building relationships and let technology come later.
- Motivations Provide The Strategy. People usually do things for one of 4 reasons. They want fame/recognition, power/influence, money or affiliation/sex. Plan your community’s structures and benefits with these in mind.
- Micro-Interactions Are Vital. A community is the sum of micro-interactions. The more time you spend fostering the small, unique, interactions amongst members the more content, comments and engagement you will have. There is no maximum amount of time you can spend on this. You can never get too small.
- Align your Interests with your Community’s. You benefit best by aligning adapting what your business does to benefit your business. Don’t try to change your community to benefit your business.
- Start Small, Grow Big. Start your community as small as possible. Perhaps just 10 people and grow steadily. Growth should primarily come from invites and referrals, but you need to stimulate these invites and referrals.
- Small Groups are Key Work hard to develop small groups within your community. The more small groups you have the easier every member will find a place to fit in your community. Become good at spotting friendship circles within your community and giving them a place to chat between them.
- Community is an emergent process, not a final destination. A community is not the end result. it’s an ongoing process that develops as you progress. You don’t know everything in the beginning, so don’t set fixed objectives and set metrics. .Let the community decide where it wants to go and what it wants to be. Seize new opportunities as they appear.
Be sure to join Commania to discuss these concepts with your fellow community professionals.