A “Free” Report

March 26, 2009Comments Off on A “Free” Report

Don’t force me to register as a community member to download your free report/ebook.

That’s backwards thinking. It's far better to include a link at the end of your free report where I can discuss the findings and implications. Highlight specifics debates I can join right now relating to what I have just read.

Now try to spread that report like wildfire. You want as many people using this as possible. Add a “Twitter This” script at the end of your report that lets me post the link and a short message directly to my Twitter followers about your ebook. Why not also add a box showing the latest tweets about your #ebook?

It's an instant community.

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